14 Apr '18, 1pm

Facebook Marketing: What's Changing, What's Not, & What To Do

OH MY GOD FACEBOOK IS DEAD STOP BUYING ADS WE’RE ALL DOOMED Hold on a second. The Facebook privacy quake has already forced the Facebook to change the way they handle and collect consumer data. That’s changing their advertising platform. And there’s more to come. But before you freak out and pull your clients’ dollars, stop and think. Carefully. Adjust and adapt. Don’t lop off a limb. Here’s what’s changing, what’s not, and what you should do: What’s Changing We don’t know what Facebook will do after Zuckerberg spends a week getting grilled by Congress in an election year. Here are the changes we’ve seen so far: Shrinking Audience Size Data Depending on targeting options you select, you can’t see leading indicators. In this example, Facebook won’t show me audience size and potential reach: I see this more and more. If you want to see just how rushed Facebook is right now, ...

Full article: https://www.portent.com/blog/social-media/facebook-change...

Tweets

Very helpful summary: Facebook Marketing: What'...

portent.com 08 Apr '18, 6pm

OH MY GOD FACEBOOK IS DEAD STOP BUYING ADS WE’RE ALL DOOMED Hold on a second. The Facebook privacy quake has already force...

Facebook Marketing: What's Changing, What's Not...

portent.com 07 Apr '18, 2pm

OH MY GOD FACEBOOK IS DEAD STOP BUYING ADS WE’RE ALL DOOMED Hold on a second. The Facebook privacy quake has already force...

Facebook Marketing: What's Changing, What's Not...

portent.com 07 Apr '18, 1pm

OH MY GOD FACEBOOK IS DEAD STOP BUYING ADS WE’RE ALL DOOMED Hold on a second. The Facebook privacy quake has already force...

Facebook Marketing: What's Changing, What's Not...

portent.com 06 Apr '18, 8pm

OH MY GOD FACEBOOK IS DEAD STOP BUYING ADS WE’RE ALL DOOMED Hold on a second. The Facebook privacy quake has already force...

Facebook Advertising: What's Changing, What's N...

portent.com 05 Apr '18, 10pm

OH MY GOD FACEBOOK IS DEAD STOP BUYING ADS WE’RE ALL DOOMED Hold on a second. The Facebook privacy quake has already force...

Good info on how FBs privacy changes impact ads...

portent.com 06 Apr '18, 4pm

OH MY GOD FACEBOOK IS DEAD STOP BUYING ADS WE’RE ALL DOOMED Hold on a second. The Facebook privacy quake has already force...

What Is Predictive Advertising & Why Do You Need It? by @cchaitanya

What Is Predictive Advertising & Why Do You Nee...

searchenginejournal.com 11 Apr '18, 11am

Like AI and machine learning , predictive analysis has become a bit of an Internet buzzword in the last few years. The tec...

The Brave World of Messenger #Bots

The Brave World of Messenger #Bots

semrush.com 14 Apr '18, 4pm

The subject of chatbots has become more prevalent since Facebook Ads unveiled the option to have ads drive users to Messen...

Facebook is Profiting from Illegal Wildlife Traffickers #care2

Facebook is Profiting from Illegal Wildlife Tra...

care2.com 13 Apr '18, 10am

While Mark Zuckerberg was testifying before Congress about Facebook providing user information to Cambridge Analytica , ad...

EU senses Facebook scandal shifts privacy tide ...

channelnewsasia.com 14 Apr '18, 3am

BRUSSELS: Sensing the Facebook scandal has shifted the transatlantic winds, the EU is asserting itself as a forward-lookin...

#marketing

#marketing

portent.com 11 Apr '18, 4pm

Over the last two weeks, I’ve lost count of the number of conversations I’ve had with clients looking for my opinion on th...

Facebook Gets Instagram’s ‘Boomerang,’ and an AR Drawing Tool - Search

Facebook Gets Instagram’s ‘Boomerang,’ and an A...

searchenginejournal.com 13 Apr '18, 9pm

Facebook’s mobile app has been updated with some enhancements for Stories — an augmented reality (AR) drawing tool and Ins...

Facebook Split Testing: More Options, Fewer Opt...

aimclearblog.com 06 Apr '18, 5pm

Facebook split testing has traditionally been pretty difficult to execute…and often not worth the investment (in time or m...