14 Apr '18, 12am

Google Releases Tool to Show Off Natural Language Search Capabilities by @MattGSouthern

Google Releases Tool to Show Off Natural Language Search Capabilities by @MattGSouthern

Google’s research division has released a new tech demo of sorts, which shows off advancements the company has made toward understanding natural language. The new search experience, called “Talk to Books,” invites users to ask questions which Google will respond to with passages from books. Google claims the tool does not rely at all on keyword matching. I tested it out using the number one question every SEO wants an answer to: “How do I rank first in Google?” In this example Google returned a variety of results from marketing textbooks and, as advertised, the results appear to be surfaced based on context — not keyword matching. Talk to Books works by searching through all the sentences in over 100,000 books to find passages most relevant to the query based on semantic meaning. ”Natural language understanding has evolved substantially in the past few years, in part due t...

Full article: https://www.searchenginejournal.com/google-releases-tool-...

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