4 underutilized schema markup opportunities that impact SEO

4 underutilized schema markup opportunities that impact SEO - Search Engine Land

4 underutilized schema markup opportunities that impact SEO

Improved crawling of the content on your site. Structured data serves up your content in an understandable format the search engines can easily read and recognize. Potential to have rich results (e.g., rich snippets, knowledge graph) appear in the search engine results pages (SERPs), which can improve your organic search visibility and organic click-through rate. Certain schema markup, such as product reviews and aggregate ratings, can be used in paid ads within Google. Certain social platforms, such as Pinterest, recognize schema markup. Pinterest utilizes markup, such as product and recipe schema markup, to power rich pins.

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