13 Apr '18, 12pm

Omnichannel Retail: Is It The Future of E-Commerce?

Omnichannel Retail: Is It The Future of E-Commerce?

The way that retailers reach customers and guide them along the entire purchase journey is paramount. Not only are customers looking for a product that suits their needs, but they are demanding a seamless experience in getting that product. That is why retailers are increasingly turning to omnichannel retail, which helps achieve the goal of ensuring a smoother purchase journey. Today, I want to dive further into the concept of omnichannel retail, and five ways in which it will change the future of e-commerce moving forward. What is Omnichannel Retail? If we break it down into its core elements, the term omnichannel refers to the various channels a business uses to convert their leads into customers. A survey conducted by BigCommerce showcased the fact that millennials (67%) and Gen-Xers (56%) alike would prefer to search for products and purchase them online, rather than d...

Full article: https://www.semrush.com/blog/omnichannel-retail-is-it-the...

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