13 Apr '18, 11am

a Good AdWords CTR/CPA/Conversion Rate in 2018?

a Good AdWords CTR/CPA/Conversion Rate in 2018?

What’s a good click-through rate in Google AdWords? What about a good cost per click and a good cost per action? Is your AdWords conversion rate up to par? These are the $10,000 questions. (Why $10,000? That’s how much the average small to medium-sized business spends on AdWords every month. Large brands spend way more !) Whether you’re new to advertising on AdWords, or your agency just signed on a new client in an industry you haven’t worked with before, it’s useful to have some idea whether you’re doing a good job. That’s where these benchmarks come in. We tapped the WordStream client base (disclosure: I work for WordStream), which includes thousands of small businesses and agencies, operating in every industry, to set these benchmarks. This data is just a starting point, and your mileage may vary. But we hope you find these benchmarks to be a useful way to set expectati...

Full article: https://www.searchenginejournal.com/data-whats-good-ctr-c...

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