12 Apr '18, 1pm

4 hreflang tag errors Google corrects for you

Hreflang tags are among the hardest elements in technical search engine optimization (SEO) to get right. There are a lot of rules and a lot of ways that these tags can go wrong. Google uses attributes rel="alternate" hreflang="x" to serve the correct language or regional uniform resource locator (URL) in search results. The tags swap which page is shown in the search results, but they do not actually make any page rank better. Many of the best practices around hreflang tags that are presented in articles, at conferences and in studies won’t actually make a difference. Google is correcting a lot of things already, and in many cases, if something is wrong, correcting it won’t make a difference in your results. It’s very hard to make a business case to follow best practices when you don’t see any results from changes made. Here are some of the items Google may be correcting f...

Full article: https://searchengineland.com/4-hreflang-tag-errors-google...

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