12 Apr '18, 12pm

SEMrush Study: 5 e-Commerce PPC Myths Busted with Data

Doing PPC for an e-commerce website is amazing. You can literally see how every dollar spent on AdWords is being transformed into real conversions and sales. But sometimes things go wrong, and you watch your money being poured down the drain. There are hundreds of reasons why your AdWords campaign might be underperforming, and many of them are related to common myths and misconceptions. We all used to trust mantras like “every ad should contain a call to action,” but then discover that this is not always the case. So we decided to rely on data and looked at the most common trends and statements in PPC. To help e-commerce businesses achieve success in 2018, we carried out a comprehensive study of 8,000 e-shops operating in different verticals. It gives a complete picture of how the e-commerce industry is leveraging SEO, PPC, and content in their marketing efforts and which ...

Full article: https://www.semrush.com/blog/e-commerce-ppc-myths-busted-...

Tweets

Omnichannel Retail: Is It The Future of E-Commerce?

Omnichannel Retail: Is It The Future of E-Comme...

semrush.com 13 Apr '18, 12pm

The way that retailers reach customers and guide them along the entire purchase journey is paramount. Not only are custome...

SearchCap: PPC shopping ads and more

searchengineland.com 11 Apr '18, 8pm

33 Voice Search Statistics to Prepare You for the Voice Search Revolution , WordStream Basic SEO: What are crawl errors? ,...

semrush (3.0.21): This gem is a ruby client for...

rubygems.org 14 Apr '18, 7am

RubyGems.org is the Ruby community’s gem hosting service. Instantly publish your gems and then install them . Use the API ...

Essential List of #PPC Tips to Boost Your #Ecommerce Website

Essential List of #PPC Tips to Boost Your #Ecom...

semrush.com 15 Apr '18, 4pm

Whether you’re creating a PPC campaign from scratch or looking to improve an existing one, you should take a holistic appr...

Top 5 #LinkBuilding Methods for 2018 According ...

semrush.com 13 Apr '18, 12am

Hi Granit, appreciate your thought-provoking feedback. Let me provide some background on why this particular link building...

9 e-Commerce Trends You Can’t Ignore in 2018 https://t.co/e95CGcJcnO

9 e-Commerce Trends You Can’t Ignore in 2018 ht...

semrush.com 15 Apr '18, 12am

The buying patterns of customers are changing fast. They are going to be more research-oriented than before. A customer wi...

Want to be your own viral success story? It is time to start looking for your #viral loop.

Want to be your own viral success story? It is ...

semrush.com 12 Apr '18, 2pm

Savings-driven viral loop – Both sharer and receiver are given a coupon (typically a percent-off or a credit towards the p...

10 HTTPS Implementation Mistakes - SEMrush Stud...

semrush.com 16 Apr '18, 5am

All statistical data for this article was obtained during research conducted using the SEMrush Site Audit tool . We collec...

via @semrush @imbenes

via @semrush @imbenes

semrush.com 19 Apr '18, 5pm

And third, I think you need to be committed from the start. I commonly hear from young professionals that they are bored i...

International eCommerce: 19 Experts From 10 Countries Share Their Digital Experience!

International eCommerce: 19 Experts From 10 Cou...

semrush.com 14 Apr '18, 5am

The world of e-commerce is becoming increasingly competitive. Today, developing an online store requires a regular analysi...

via @semrush

semrush.com 13 Apr '18, 3pm

I'm beginning to see the SEO angle of reviews as an unfortunate corruption of online reviews in general. There is more to ...

A Sneak Peek into Augmented Reality's Influence on SEO

A Sneak Peek into Augmented Reality's Influence...

semrush.com 12 Apr '18, 8am

Augmented reality lets you send out offers and deals in the form of AR experiences to those who are close to your business...

5 tips to optimize your #PPC campaigns

searchengineland.com 09 Apr '18, 7am

Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to ...

5 PPC Takeaways That Will Make You a Better Marketer by @GrpTwentySeven

5 PPC Takeaways That Will Make You a Better Mar...

searchenginejournal.com 10 Apr '18, 1pm

One of the joys (and challenges) of a career in paid search is the constant state of learning and change. It’s a theme tha...