12 Apr '18, 11am

Your Site Didn't Get Penalized, Your Content Got Devalued

Your Site Didn't Get Penalized, Your Content Got Devalued

The easiest thing to do when traffic falls from SEO is blame a penalty, a bad link builder, or your tech team. But playing the blame game doesn’t solve anything. Also, many “penalties” aren’t actually penalties. They’re more like devaluations. Your page speed might be too slow. Your content might be too thin or not as good as other websites that now rank above you. Or maybe your site simply lost rankings because the design of the SERPs has changed. What Should You Do? The most important thing to do is calm down and begin problem solving. Here are the first three things to look at: Did something push your ranking lower (even if you’re in position 1)?Rich snippets have been added Maybe there is a new answer box More PPC ads may have appeared Do you have pages that rank within the top 100 instead of the first page and top 5 results? Is your site fully wiped from the top 100 e...

Full article: https://www.searchenginejournal.com/content-devaluation/2...

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