11 Apr '18, 2pm

How to outdo the PPC robots in shopping ads

How to outdo the PPC robots in shopping ads

… [S]tarting July of this year your landing page load time will become a factor in organic search ranking and if you didn’t already know, speed also has an impact on your return on advertising spend. It’s pretty simple, faster loading pages provide users a better landing page experience and landing page experience is a critical factor in the Quality Score algorithm. And just like our friends over in the organic search side, continue to look into how we may want to further factor landing page speed into our advertising systems … therefore I’d like to give you all a challenge as you leave Mobile World Congress this week to go find out how fast your site is, how fast it is relative to your competitors, and determine how much money you may be leaving on the table by not having a faster site.

Full article: https://searchengineland.com/how-to-outdo-the-ppc-robots-...

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