10 Apr '18, 1pm

Google tests showing two Shopping ad carousels on mobile

Google tests showing two Shopping ad carousels on mobile

In a new test, Google is running its two types of Shopping ads in one search result. A carousel of standard product listing ads appears at the top of the mobile search result. Below that is a carousel of Showcase Shopping ads. The test was spotted by The SEM Post . The screen shot below shows the test running on mobile on a search for “engagement rings.” A Google test shows a carousel of standard product listing ads and then a carousel of Showcase Shopping ads below it. The second carousel, labeled “Shop by store,” features Showcase Shopping ads . Instead of linking to individual products on the advertisers’ websites — like the traditional product listings ads above — Showcase ads bring up a Google-hosted page of a collection of related products from the retailer. A retailer’s Google-hosted landing page for Showcase Shopping ads Showcase Shopping ads were designed to run o...

Full article: https://searchengineland.com/google-tests-showing-two-sho...

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