10 Apr '18, 5am

3 Keys to Writing Compelling Content for People & Search Engines by @semrush

3 Keys to Writing Compelling Content for People & Search Engines by @semrush

This is a sponsored post written by SEMrush. The opinions expressed in this article are the sponsor’s own. According to recent SEMrush research, finding the balance between the creative element and search optimization is the most challenging task for copywriters. Some even believe there’s a clash between SEO and human-centered content creation. It stands to reason that producing texts appealing both to people and search engines requires thorough research, and many writers see as a restriction on their creativity. Is it still possible to marry SEO and content and make this alliance a happy one? We believe so. Here are three points any writer should take into account in order to create catchy content that will also attract organic traffic: Choosing a trending topic. Increasing semantic relatedness. Raising chances of getting into Google’s Featured Snippet. 1. Choosing a Tren...

Full article: https://www.searchenginejournal.com/semrush-writing-compe...

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