09 Apr '18, 12pm

Why Authentic Content Marketing Matters Now More Than Ever by @krisjonescom

As we all write about the best tactics to get our content discovered or the best practices for SEO and branding , there’s one valuable component that’s left out of the conversation. I’d argue that authentic content marketing, above all, is the most effective way to market to millennials, younger audiences, and prospective customers not immediately interested in your products or services. According to one survey, 84 percent of millennials stated that they don’t like advertising at all. The world is becoming more tech savvy and media literate. To define our terms correctly, authenticity means honesty. Your audience can spot false advertising or a brand attempting to cash in on a trend from a mile away. Consider Pepsi’s disastrous Kendall Jenner commercial and how poorly it was received. Even Ram trucks caught a lot of flack after the Super Bowl for their use of Martin Luther...

Full article: https://www.searchenginejournal.com/authentic-content-mar...

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