09 Apr '18, 11am

5 Ways to Defend Against Content Theft by @JuliaEMcCoy

5 Ways to Defend Against Content Theft by @JuliaEMcCoy

Content is at a premium these days. Think about it: The content marketing industry will have a projected worth of $300 billion by 2019. Everybody needs content, everybody wants it… But not everybody is willing to hustle to publish it – especially the high-quality content that naturally earns clicks, links, shares, and top rankings in Google. The people who steal valuable content are the people who want a quick way to get profitable traffic. They just don’t want to put in the time, research, effort, blood, sweat, and tears that go into creating it. The thing is, you did put in the work. You made it happen, and your content is a high ROI asset for your brand. When someone swipes it, they’re stealing your livelihood. While you’re trying to profit from hard work and brainpower, they’re trying to profit from laziness. How can you protect yourself? How can you defend against con...

Full article: https://www.searchenginejournal.com/defend-content-theft/...

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