18 Feb '13, 12am

Old SEO Tools vs. New SEO Tools

Old SEO Tools vs. New SEO Tools

I’m working on a new presentation that I’ll be giving next month and, unlike many of my recent talks, this one is SEO-focused. That’s fun, because it gives me a chance to talk about the current SEO landscape and how things have changed in light of Google’s Panda and Penguin updates (and all the other changes that have affected how we approach SEO). I’m wondering if you agree with these two slides that I’ll be using. They’re titled “Old SEO Tools” and “New SEO Tools” — and I don’t mean tools in the sense of web-based, online tools like Raven or SEOmoz or something else. I mean tools in the sense of … how SEO is best done now compared to how you could do it years ago . Here’s the first one: Old SEO Tools. My point with this slide is that, back in the day, you could overpower the algorithm with pure strength — i.e., the sheer quantity of inbound links, the sheer amount of pag...

Full article: http://www.smallbusinesssem.com/old-seo-tools-vs-new-seo-...

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