05 Apr '18, 3pm

How to expand search marketing reach in the slow season, part 1: Quora

Questions targeting : You can serve your ads to specific question pages Topics targeting : Based on content, Quora will group specific questions and answer pages for users to target. This is where you would choose topics relevant to your business Interest targeting : Interests are based on what different Quora users have engaged with (asked questions, read, upvoted, etc.) Lookalike targeting : Leverage your customer list or pixeled audiences as a seed list, and Quora will target audiences similar in characteristics, traits, and behaviors Retargeting: Of course, Quora offers website retargeting as well You can also layer in platform (mobile vs. desktop) and location targeting.

Full article: https://searchenginewatch.com/2018/04/05/how-to-expand-se...

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