17 Feb '13, 2pm

#Keywords Are Dead! Long Live User Intent!

Navigational queries are generally lower in value unless directly targeting your business. Brand searches can typically be deflected to informational content, but it can take time, effort, and valuable resources for low returns. Informational queries can be satisfied through articles, images, videos, infographics and other media that offers a good balance between information, entertainment, education, and inspiration. Commercial queries can be valuable if you can gain interest and engagement. Any opportunity to add multiple touch points to the relationship can provide future conversion opportunities. A good way to do this is by offering free information through email subscription, polls, surveys, feed subscriptions, or a series of specialized articles. Transactional queries are the most valuable, competitive, and the easiest to lose if you don’t provide a simple and easy w...

Full article: http://searchenginewatch.com/article/2234448/Keywords-Are...

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