03 Apr '18, 1pm

AI and machine learning: What you do and

AI and machine learning: What you do and

Google’s RankBrain uses machine learning technology to analyze the context of content and serve more accurate organic search results. Increasingly, this applies to image and video results as well as text. AdWords and Google Analytics both make use of machine learning to derive performance insights and improve ad targeting. Google has publicly stated that the company has taken an “AI-first” approach, demonstrated in its software such as the Google Assistant but also in hardware, including Google Home and the Pixel smartphone range. Google also purchased AI specialist company DeepMind for over $500 million to fuel their AI-first strategy.

Full article: https://searchenginewatch.com/2018/04/03/ai-and-machine-l...

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