03 Apr '18, 1pm

Google's New Shopping Actions Program: What You Need to Know

It’s not paid search, it’s not SEO, but it’s e-commerce and its Google. We’ve arrived – all of the worlds have officially smashed together in one giant ball, in what is already proving to be a tumultuous world for retailers (R.I.P. Toys “R” Us) and brands; welcome to the newest entry into the thunder dome. Let’s start out with a definition – Google’s Shopping Actions are, well, everywhere. Shopping Actions refers to the handling of the transaction by Google rather than what we’re used to when it comes to Google, which is the referral of the user to our own websites and social properties where the transaction would take place. It’s most often connected right now with the Google Express platform, but it’s in a lot more places than that. What Google Express Was Back in 2013, Google launched a trial program in a handful of cities meant to connect local brick-and-mortar retail ...

Full article: https://www.searchenginejournal.com/google-shopping-actio...

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