02 Apr '18, 9pm

YouTube Lets Advertisers Buy Ads Based on Reach by @MattGSouthern

YouTube Lets Advertisers Buy Ads Based on Reach by @MattGSouthern

YouTube has introduced a new way to buy TrueView ads with a model that is optimized for reach. TrueView ads are bumper ads which, despite being YouTube’s shortest ad type, are also skippable. YouTube initially launched TrueView ads with an ad-buying model based on watch time. Advertisers only had to pay for an ad if it was either viewed for at least 30 seconds, or the user clicked on the ad before 30 seconds passed. The company’s new “TrueView for Reach” model allows advertisers to buy ads based on the total number of people that are reached, regardless of how long they watch the ads. TrueView for Reach is said to be more advertiser-friendly because it allows ads to be purchased on a CPM basis. This should ultimately help get the ads in front of more people. On top of that, the ads can still be skipped, which helps keep YouTube users happy. ”TrueView for reach brings our p...

Full article: https://www.searchenginejournal.com/youtube-lets-advertis...

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