02 Apr '18, 12pm

Durable URLs for SEO: How, When & Why to Use Them by @RedmontBham

Durable URLs for SEO: How, When & Why to Use Them by @RedmontBham

Content may be king, but URLs are the infrastructure of the kingdom. Great content is necessary for achieving high search engine rankings for competitive queries, but often the ranking difference among competing “great content” is simply the volume and quality of positive signals about the URLs at which the content can be found. This post will explain the importance of using what I call “durable URLs” for long-term SEO success. Simply: Durable URLs let you accumulate links and other signals over time while releasing fresh content and maintaining your position at the top of search results for high volume short-ish tail keywords. What is a ‘Durable URL’? A durable URL is one that is stable and could be updated with fresh content in the future while continuing to rank for many original keyword targets and maintaining ranking signals over time. A durable URL doesn’t need to ha...

Full article: https://www.searchenginejournal.com/durable-urls-seo/244281/

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