02 Apr '18, 11am

Interview with @LeeOdden, #Pubcon Florida 2018 Keynote:

Understanding customer search behaviors as it relates to a mobile context will be important to inform the content experience and optimization efforts. How do your customers use mobile to discover solution information? What are their content type and topic preferences on mobile? What interaction experiences and triggers will motivate them to take action on mobile? Working from those answers will help to inform content, SEO, social, ads – pretty much any opportunity to attract, engage and convert customers through mobile.

Full article: https://www.pubcon.com/interview-with-lee-odden-pubcon-fl...

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