02 Apr '18, 12pm

Marketing Personas for the Modern World

“Sales Managers” behavior driven persona View more than 2 About pages in their initial sessions – Organic and Paid Search are highest drivers. Once they’ve come across the website, visitation becomes more frequent. As they get closer to sealing a deal, they visit Direct and stick to high level pages of the site like the homepage, Services, and Specialties entry pages. Sales Managers who submit a contact form have a lifetime value 3x higher than those who don’t submit the form or view the Contact page at all. “Field Workers” behavior driven persona Have a clear goal in mind when visiting the site directly. They go straight for the Contact page to find their local field office, and exit the site from that page every time they visit it. Ultimately, most of the people who come into the construction company’s office wish to submit a job application.

Full article: http://www.seerinteractive.com/blog/behavior-driven-marke...

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