16 Feb '13, 8pm

Live @ SMX West: Big Data & Search Marketing

worked with IBM and other huge multinational organizations to build big data systems that mined organic, paid and social data to gain insights that increased the performance of all online marketing programs. Kevin Lee will discuss the thinking behind and application of big data to SEM and display campaigns, what he describes as a “secret sauce” method of optimization for organizations like Corel, a global Internet retailer in the computer software industry. And, Ashutosh Garg will discuss how to use big data to determine if a campaign is performing up to its potential, drawing on case studies from organizations like Drugstore.com and Crate & Barrel.

Full article: http://searchengineland.com/live-smx-west-big-data-search...

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