30 Mar '18, 11pm

How to build your brand on Instagram (and why you should): Great tips here by @lisabuyer

Short : Keep it short, simple and catchy. Shorter captions are designed for a quick impact and to capture or inspire an emotional response. These should be evocative of the spirit of your niche. A short enough caption will show fully when a follower looks at your content while scrolling through their feed, so this can be an effective way to communicate short, powerful messages to your following. Long : Instagram long captions can be longgggg. 2200 characters long. Even George R.R. Martin has to be impressed at that. They are so long that some have turned their Instagram pages into a new form of hybrid photo/text blog. Combining the visual impact and hook of an image with the informative, personal involvement of a blog or journal post can create a deeper connection with their following.

Full article: https://www.semrush.com/blog/business-grow-guide-instagra...

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