29 Mar '18, 8pm

How to Boost Your Content Reach & Engagement by @lorenbaker

Businesses from a wide range of industries are reaping the rewards of investing in content marketing. In fact, most B2B marketers credit their organization’s increased overall success to content creation. Producing content that resonates with customers is indeed a worthy investment. However, simply creating content is not enough. Brands need to ensure that produced content is effectively distributed consequently reaching and engaging the target audience. A significant amount of all B2B content today “sits unused” – never viewed nor downloaded. This is a massive wasted opportunity that could be resolved if only a proper content amplification strategy is put in place. On March 21, Search Engine Journal, in partnership with ScribbleLive, offered a free ThinkTank webinar that aimed to address the challenge of untapped content. Presenters Christopher Hart and Corinne Schmid tou...

Full article: https://www.searchenginejournal.com/boost-content-reach-e...

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