Why Mobile Friendly Is Not Mobile SEO

Why Mobile Friendly Is Not Mobile SEO: #mobile #seo

My Google Reader feed went haywire with “mobile SEO” alerts when Google posted their “Making Websites Mobile Friendly” advice on the Google Webmaster Central Blog. The odd thing is, they didn’t say anything about SEO or search quality in the post, which has to do with how Google crawls and indexes mobile websites today. SEOs and Search Engine Land readers know that search engine optimization at a very basic level is the practice of making content more visible in search engines by ensuring that a site is properly crawled and indexed, that it contains the content users want using the queries they use to search for that content, and that the content is properly marketed to those users through link building or some other method of content distribution. What Google posted (in the above link) related entirely to crawling and indexing, and contained nothing at all about returning...

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