15 Feb '13, 5pm

Why Relationship Marketing Trumps Content Marketing

Did you get less than enthusiastic results from your last marketing campaign? Even worse, did your campaign blow up in your face? All the focus groups in the world are no protection against campaigns ending like the failed Taco Bell chihuahua commercials. As it turns out, even enormously popular ads can actually lower sales . Some examples? The Energizer Bunny, California Raisins, Alka Seltzer meatballs, and Dove’s campaign for real beauty. How can you avoid these pitfalls? Relationship marketing lets you identify what’s wrong with your messages immediately and fix the problem before it translates into poor sales.

Full article: http://www.searchenginejournal.com/why-relationship-marke...

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