14 Feb '13, 12pm

Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

We discover, consume, and share digital content in radically different ways than we did five years ago. This fundamental change has been driven by the rapid adoption of social media and mobile devices. Social media is both a content filter and a distribution channel. We discover and consume more content than ever because of social media. What’s more, as people engage with and share this content with others, it sends strong signals to the search engines that improve its position in search engine results, which increases the content’s reach significantly. In conjunction with social media’s impact on content discovery, the smartphones and tablets we carry around with us have expanded the time and spaces in which we read, watch, and share this content. The net result of these changes is that we have more content to consume and more time to consume it in. Sounds like a win-win ...

Full article: http://searchenginewatch.com/article/2243742/Make-Content...

Comments

  1. 14 Feb '13, 6pm

    yes, i totally agree, some websites are there only trying to sell their stuff than educate the public.

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