14 Feb '13, 1pm

Live @ SMX West: Big Data & Search Marketing

In the early days of search marketing, it was relatively easy to get by using a few simple tools, a spreadsheet, and just casually surfing the web to see what your competitors were up to. Not so today, in this new era of “big data.” Most search marketers instinctively know that more data equals more insight which in turn equals more opportunity to succeed. Yet despite the potential rewards it offers, dealing with big data can be a big challenge. As Wikipedia defines it, “big data is a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications.” That’s why we created one of many new sessions for SMX West , namely Big Data & Search Marketing . Our speakers on this panel have direct, firsthand experience with wrangling huge data sets and applying what they’ve learned to ...

Full article: http://searchengineland.com/live-smx-west-big-data-search...

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Live @ SMX West: Big Data & Search Marketing

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