SearchCap: The Day In Search, February 13, 2013

Google Hits 67 Percent Market Share Again, Bing Hits Another All-Time High [comScore] Core search activity was up pretty substantially in January, and Google’s US market share returned to the 67 percent level that it was at in November — all according to the latest comScore search engine rankings for January 2013. Google’s market share rose from 66.7 percent in December to 67 percent in January. Bing’s market [...] Panic Flu Searches May Have Tricked Google Flu Trends Into Thinking Things Were Worse Google Flu Trends has been a critical tool for many trying to gauge the severity of influenza since it’s launch in 2008. Each year, Google Flu Trends attempts to show flu prevalence based off of flu-related Google search queries. Flu Trends has been quite accurate throughout its history … until this year. Nature.com reports that Google Flu Trends [...] Search Funnel Data Now Mo...

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