14 Mar '18, 1pm

How to Optimize Your App Store: Your Complete ASO Guide by @LWilson1980

How to Optimize Your App Store: Your Complete ASO Guide by @LWilson1980

App stores use keyword triggers in your app name, title, description and associated fields, so ensure that you spend time researching the best keywords to use and that you revisit them at regular intervals for optimization opportunities How you present your app store product page will have a big impact on the conversion rate value (downloads) you get from the page. Product page CRO should be an ongoing focus area for generating downloads. Thumbnail images and screenshots used to promote your app in app stores will directly impact the click-through rates (CTR) of impressions compared to clicks to extra app pages. A/B test each of your app store fields for continually improving key metrics associated with the field (CTR, CRO etc.). This type of experimentation and hypothesis testing is critical for getting every ounce of value from the available optimization areas within app...

Full article: https://www.searchenginejournal.com/app-store-optimizatio...

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