13 Feb '13, 6pm

Search Funnel Data Now More Actionable In AdWords

Search Funnel Data Now More Actionable In AdWords

Google just announced that data from search funnels will now be incorporated in the campaigns, ad groups, keywords, and ads tabs where it will be easier to act on. This is a welcome change for all advertisers; advanced advertisers will find it easier to incorporate the additional conversion metrics into their strategies and newer advertisers may become more aware of the usefulness of these metrics. After last week’s announcement about Enhanced Campaigns , which seem to favor advertisers who use less sophisticated techniques for managing their accounts, this newest announcement from Google is a welcome indication they’re still building AdWords into a power tool for all advertisers. Uncovering Search Funnels Previously, Search Funnels were hidden away in a remote corner of the Conversions tab as a separate set of reports. Advertisers found it either hard to incorporate in th...

Full article: http://searchengineland.com/search-funnel-data-now-more-a...

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