14 Mar '18, 1am

Maximize Your Content's Impact with an Audience-Driven Strategy

Maximize Your Content's Impact with an Audience-Driven Strategy

While content creation is essential for any business, knowing what content to create and why is paramount. Defining a content strategy is a top factor that contributes to B2B marketers’ increased content marketing success. Yet, only 37 percent of marketers work in organizations that have a documented content strategy. If only businesses recognize the value of a defined content strategy then perhaps they’d achieve a higher level of overall content marketing success. Rob Ousbey , VP of Operations at Distilled, recently discussed the significance of strategizing and creating content that’s customized for the target audience at PeepCon 3.0 in Manila, Philippines. Here’s a recap of Ousbey’s presentation. Why You Need a Content Strategy Strategizing is an important part of content marketing. The client’s goals and the marketer’s strategies and tactics need to be aligned. The fol...

Full article: https://www.searchenginejournal.com/content-audience-driv...

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