13 Mar '18, 2pm

Google brings AMP to email: What does this mean for email marketing?

Google brings AMP to email: What does this mean for email marketing?

Historically, they prefer communications which are less invasive and don’t interrupt their day to day activity, as can be the case with other direct marketing platforms. Many also prefer to retain their freedom of choice when it comes to purchasing, rather than follow a recommendation from a dispassionate algorithm. But the opportunity is there for marketers to rise to raise the bar when it comes to driving email engagement.

Full article: https://searchenginewatch.com/2018/03/13/google-brings-am...

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