13 Mar '18, 2pm

AdWords Attribution: Give Your Clicks Some Credit! by @GrpTwentySeven

AdWords Attribution: Give Your Clicks Some Credit! by @GrpTwentySeven

The new attribution model for AdWords was the talk of the town when it was first announced in 2016. But since then, it hasn’t received as much attention. Even so, I was surprised recently when a colleague in the pay-per-click industry confessed that he wasn’t aware of it. I can understand how he missed it. After all, it’s one of those AdWords settings that you can easily overlook if you don’t know it’s there. Therefore, in this article, I’m going to recap what attribution settings are and reveal what you can expect if you start using the new models. What is Attribution? Basically, “attribution” is about assigning credit to clicks that lead to conversions. For example, say “Dan” wants to buy a baseball jersey. So he searches “baseball jersey” and clicks on an ad. After a few more searches, he decides he wants a Red Sox baseball jersey. So he does some more searching and cli...

Full article: https://www.searchenginejournal.com/adwords-attribution-c...

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