13 Mar '18, 1pm

Why Every Marketing Mix Should Include Paid, Owned & Earned Content by @KatyKatzTX

Why Every Marketing Mix Should Include Paid, Owned & Earned Content by @KatyKatzTX

Food recipe analogies work really well for digital marketing – they are relatable and directly apply to the process of making something happen from a sequence of events. So brace yourself: a recipe analogy is coming your way. There is a reason that cooking recipes involve multiple ingredients that you manipulate and alter for a new outcome. Sure, you can eat cheese or tomatoes on their own and they are delicious. But when you mix them with your favorite toppings and bake them in the oven for 15 minutes, you get an outcome of pizza . The deliciousness factor far exceeds the sum of its parts. The same is true for marketing. Many businesses start (or even run for years) just trying one thing — SEO, or Instagram, or PPC — and it may work. But study after study shows that these strategies are so much more effective when used concurrently toward an overarching strategic plan. Mu...

Full article: https://www.searchenginejournal.com/paid-owned-earned-con...

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