13 Feb '13, 2pm

Remarketing with Google Analytics

Remarketing with Google Analytics

Back in December, Rich Griffin created a Google Remarketing Cheat Sheet which laid out a “how to” on setting up a remarketing campaign. For those of you who are not as familiar, Google remarketing allows advertisers to engage with users who were once on your website, giving you the opportunity to serve them with an ad as they browse the web. These remarketing campaigns have proven to be effective in capturing those visitors who were once interested, but never completed the desired conversion we hoped they would. Piggybacking off of Rich’s post, Google has made setting up Remarketing campaigns easier and smarter by allowing us to use our Analytics tracking code and Analytics data to set it up. Here’s how to do it. New Remarketing Code The days of creating new remarketing codes for each new audience (or remarketing list) are in the past. Now, all we need to do is update our ...

Full article: http://www.wordstream.com/blog/ws/2013/02/13/remarketing-...

Tweets

Strategies for Administering Client Google Analytics Accounts

Strategies for Administering Client Google Anal...

seomoz.org 14 Feb '13, 3pm

Create another Google Account ID, calling it something like '[email protected]'. We'll call this our 'auxiliary I...

My Google Rankings Dropped! Where Do I Look First?

My Google Rankings Dropped! Where Do I Look First?

seroundtable.com 13 Feb '13, 1pm

A WebmasterWorld thread has one webmaster asking a very common question - where do I start looking first if my traffic fal...

Google February Update Starting? Hold On.

seroundtable.com 12 Feb '13, 2pm

I am seeing a nice number of reports that signal the onset of a Google update being rolled out. There are reports in the o...

A “Cool” Google Rich Snippet For Snow Conditions

searchengineland.com 13 Feb '13, 2pm

Patrick Altoft posted on Twitter about a new Google rich snippet designed for snow conditions. He searched for [geilo snow...

A Guide to Getting Started With Analytics

A Guide to Getting Started With Analytics

searchenginewatch.com 14 Feb '13, 2pm

Demographics: This section breaks down into Language and Location and enables you to view the language settings of the use...

Freeing Analytics from Your Digital Agency’s Closet

Freeing Analytics from Your Digital Agency’s Cl...

searchenginewatch.com 13 Feb '13, 2pm

Are you a content person? Use analytics to identify your most successful content marketing attempts based on links, social...

SPONSOR MESSAGE: A Marketing Analytics Framewor...

searchengineland.com 14 Feb '13, 8pm

We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite...

Is Your Google Analytics Code Up to Date?

Is Your Google Analytics Code Up to Date?

searchenginewatch.com 21 Feb '13, 10am

Have you looked at your Google Analytics setup recently? No, seriously. When was the last time you thought about the Googl...

How Google's Javascript Bot Can Ruin Your Website

How Google's Javascript Bot Can Ruin Your Website

wolf-howl.com 13 Feb '13, 6pm

In recent years due to developers misguided attempts to make the web a more interesting place with things like JavaScript ...

Will Google Penalize Chromebooks, Google Analyt...

searchengineland.com 24 Feb '13, 1am

I have been penalized in the past for links that were not purchased – but that *looked* like they were purchased, because ...

A Deeper Look at Google Signals Map and Social Data Hub

A Deeper Look at Google Signals Map and Social ...

searchenginejournal.com 13 Feb '13, 5pm

If you’re anything like me, you stumbled across a Google Signals Map and had no idea it even existed. However, Google Sign...

SEO Content Analysis Using Google Analytics

SEO Content Analysis Using Google Analytics

searchenginewatch.com 20 Feb '13, 2pm

Since search quality indicators have become an increasingly important factor for search engines, evaluating SEO content pe...

How To Getting Analytics Right With PLAs

How To Getting Analytics Right With PLAs

searchengineland.com 15 Feb '13, 4pm

More so than any other product in the AdWords suite, managing, reporting on, and making sense out of Product Listing Ads (...

Measuring Your Link Building with Google Analytics

Measuring Your Link Building with Google Analytics

searchenginewatch.com 26 Feb '13, 8pm

In order to understand the bigger picture of your link building it can be beneficial to know how links have assisted conve...