13 Feb '13, 2pm

Freeing Analytics from Your Digital Agency’s Closet

Freeing Analytics from Your Digital Agency’s Closet

Are you a content person? Use analytics to identify your most successful content marketing attempts based on links, social shares, etc., and then build upon them. Identify content that has grown legs without you even realizing it or needing to push it. Locate content that has been a total and complete failure and understand why. Working on the design side of things? Use analytics to understand which ads or site designs performed the best. If you’re noticing that ads designed in orange convert better due to visibility, note that. If you’re finding an ad lots of people clicked on never converted, maybe it’s not a design problem but something that should be addressed by content. Share that information. In social media? Use analytics to understand the keywords, phrases and conversations that are presently hot. What do customers want to hear about? What’s gaining influence? Dig...

Full article: http://searchenginewatch.com/article/2243410/Freeing-Anal...

Tweets

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