12 Mar '18, 8pm

Chat rate is the new CTR for AdWords message extensions

Google rolled out its click-to-message AdWords extension in October 2016. Similar to call extensions, message extensions allow users to message a business directly from the ad. Now the company is announcing formal reporting for messaging. It will be available in the next few weeks in the US, the UK, Canada, France, Brazil and Australia. Users of message extensions will need to turn on message reporting in account settings. Three primary metrics will be captured: Chat rate: This is analogous to CTR (impressions vs. actual messaging interactions). Start time: When users tend to interact with you via messaging. Google says this metric will help with dayparting. Number of messages exchanged within a single chat session: Google says to use this metric to evaluate which ad creatives are driving the most engagement. Each session will be charged as a click. The number displayed in...

Full article: https://searchengineland.com/chat-rate-new-ctr-adwords-me...

Tweets

Google AdWords Adds Message Reporting

Google AdWords Adds Message Reporting

seroundtable.com 13 Mar '18, 11am

Google announced they are adding message reporting to the AdWords search ads reports. It is rolling out over the next few ...

Google AdWords Has New Performance Insights for Click-to-Message Ads by @MattGSouthern

Google AdWords Has New Performance Insights for...

searchenginejournal.com 12 Mar '18, 8pm

Google AdWords is introducing a new set of performance insights specifically for click-to-message ads . Click-to-message a...

SearchCap: Google Images with captions, AdWords...

searchengineland.com 13 Mar '18, 8pm

Google Images update: Captions added to images, pulled from the page title tag Mar 13, 2018 by Michelle Robbins To add mor...

SearchCap: Google algorithm update, AdWords cus...

searchengineland.com 12 Mar '18, 8pm

Google confirms core search ranking algorithm update Mar 12, 2018 by Barry Schwartz Google acknowledged the suspected upda...

AdWords custom columns now available at keyword...

searchengineland.com 12 Mar '18, 5pm

Custom columns in AdWords can help marketers get more detailed insights into how their campaigns are performing based on n...

Google AdWords Custom Columns On Keyword & Ad Level

Google AdWords Custom Columns On Keyword & Ad L...

seroundtable.com 12 Mar '18, 12pm

Google has announced on Google+ they have added custom columns on the keyword and ad level. Google first added custom colu...

5 advanced Google AdWords features to enhance your PPC

5 advanced Google AdWords features to enhance y...

searchenginewatch.com 14 Mar '18, 5pm

For Display campaigns, you can create a custom intent audience using in-market keywords – simply entering keywords and URL...

@toomanynovels Hi, this will have to be logged ...

arrivabus.co.uk 14 Mar '18, 9am

If you want to send us a message please choose the appropriate form and complete all the details requested. This will make...

Check out the Keyword and Ad level columns in A...

searchengineland.com 17 Mar '18, 12pm

Custom columns in AdWords can help marketers get more detailed insights into how their campaigns are performing based on n...

An introduction to advanced audience targeting in AdWords

An introduction to advanced audience targeting ...

searchenginewatch.com 12 Mar '18, 2pm

You should view in-market audiences as individuals who are temporarily interested in a specific segment. For example, if I...

Recent chat I had with @OntheMarkRadio is now available via

Recent chat I had with @OntheMarkRadio is now a...

pgatour.com 18 Mar '18, 3pm

The On the Mark podcast offers listeners best-in-class golf instruction plus interviews with PGA TOUR players, coaches, ca...

Property app for buyers and sellers to rate age...

channelnewsasia.com 12 Mar '18, 10am

SINGAPORE: Home buyers and sellers can now contact property agents and rate their service using a new mobile app called Re...

AdWords custom columns now available at keyword...

searchengineland.com 17 Mar '18, 11pm

Custom columns in AdWords can help marketers get more detailed insights into how their campaigns are performing based on n...

AdWords Attribution: Give Your Clicks Some Credit! by @GrpTwentySeven

AdWords Attribution: Give Your Clicks Some Cred...

searchenginejournal.com 13 Mar '18, 2pm

The new attribution model for AdWords was the talk of the town when it was first announced in 2016. But since then, it has...

Notes are coming to AdWords, plus Recommendations & an Account Performance Score

Notes are coming to AdWords, plus Recommendatio...

searchengineland.com 13 Mar '18, 3pm

Over the past several months, Google has been rolling out new features exclusively in the new AdWords interface , or “expe...