12 Mar '18, 8pm

Google AdWords Has New Performance Insights for Click-to-Message Ads by @MattGSouthern

Google AdWords Has New Performance Insights for Click-to-Message Ads by @MattGSouthern

Google AdWords is introducing a new set of performance insights specifically for click-to-message ads . Click-to-message ads were introduced in 2016 as the text message version of Google’s click-to-call ads. As the name suggests, they allow searches to message back and forth with a business. Unlike automated chat bots, click-to-message ads put users in touch with a real person on the other end. For the first time, there is now a way for businesses to measure the effectiveness of their click-to-message ads. Google AdWords will soon roll out ‘message reporting’ which contains the following insights: Chat rate: How often searchers start a conversation with your business Chat start time: Timestamps indicating when searchers initiated conversations Messages: The total number of messages exchanged in a single chat session Google shares an example of how these new reporting insig...

Full article: https://www.searchenginejournal.com/google-adwords-new-pe...

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Google AdWords Adds Message Reporting

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