12 Mar '18, 3pm

Getting results from your website means asking the right questions

Getting results from your website means asking the right questions

After my agency completely overhauled a small manufacturer’s website, the owner of the company emailed to ask these questions: “I know a lot has changed recently regarding keywords and search engine optimization, so how do we improve our website results? How do we get the most out of Google Analytics?” These are great questions — but they need to be phrased a little differently. Why? Because getting business results from your website has to do with much more than simply “keywords” or “SEO.” Some of the questions a small manufacturer needs to ask are: “By how much do we want to grow our business and how quickly?” “How many inquiries, and by extension, closed sales, do we need each month in order to reach this goal?” “How do we get these inquiries?” “How will we track our results?” In this article, we’ll address the questions and issues regarding inquiries and tracking resul...

Full article: https://searchengineland.com/getting-results-from-your-we...

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