12 Mar '18, 2pm

1plusX adds search-like keyword targeting to its DMP

1plusX adds search-like keyword targeting to its DMP

The first commercial customer has signed up for a data management platform’s new keyword-based, “search engine-like” targeting. European ad network Goldbach Group is the first to offer keyword targeting for brands’ campaigns through the DMP 1plusX . Recently developed by the Zurich-based firm, the keyword targeting lets advertisers find the audiences they want to target online using any word or word combination, instead of the predefined or custom combined segments often offered by other DMPs. [Read the full article on MarTech Today.] About The Author Barry Levine Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as ...

Full article: https://searchengineland.com/1plusx-adds-search-like-keyw...

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