12 Mar '18, 2pm

An introduction to advanced audience targeting in AdWords

An introduction to advanced audience targeting in AdWords

You should view in-market audiences as individuals who are temporarily interested in a specific segment. For example, if I am not a car enthusiast and I don’t read a lot of automotive publications then I won’t be in the automotive affinity audience, but for a short period of time, every once in a while, I would fit into an automotive in-market audience when making a new car purchase, showing this intent by researching and comparing cars online.

Full article: https://searchenginewatch.com/2018/03/12/an-introduction-...

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