13 Feb '13, 12pm

Social Authority: Our Measure of Twitter Influence

But it’s more than just exploring your own followers (or those of a competitor): Social Authority is ultimately a measure of influential activity . As such, it highlights content that is successful on Twitter. When you find users with high Social Authority, you’re finding great marketing strategies to analyze and mimic. And we think that this will help you be more successful with Twitter.

Full article: http://www.seomoz.org/blog/social-authority

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