AI, Content & Search: 5 Macro Market Trends for Micro Marketing by @andybetts1

AI, Content & Search: 5 Macro Market Trends for Micro Marketing

AI, Content & Search: 5 Macro Market Trends for Micro Marketing by @andybetts1

Voice search : Voice search results conform to different rules than their text-based counterparts, especially as they typically only return one result. If brands understand how these evaluate results (and Google has released clear guidelines recently ), they can start generating content that is more likely to be served by AI-powered assistants. Quick answers : The increasingly common ‘quick answers’ that appear at the top of Google results are pulled programmatically, as the result of the assessment by machine learning algorithms. Marketers can avail of industry standards like structured data to increase the probability that their site will show in these coveted spots. Data and insights : Widely available analytics packages, including Google Analytics and Adobe Analytics, incorporate a range of AI-driven technologies to improve the quality of insights marketers receive. Th...

Full article: https://www.searchenginejournal.com/ai-content-search-mac...

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