12 Mar '18, 1pm

How to Use Automation to Ensure Brand Safety for Your YouTube Ads by @SiliconVallaeys

How to Use Automation to Ensure Brand Safety for Your YouTube Ads by @SiliconVallaeys

Proctor and Gamble (P&G) recently announced they slashed their digital advertising by $200 million in 2017. While that’s a drop in the bucket of their $7.1 billion annual ad budget, it’s significant news because it’s counter to what we’re used to in digital marketing where budgets have continued to grow as consumers spend more time online. P&G said that some digital spending had been largely wasteful. According to the Wall Street Journal , Marc Pritchard, P&G’s chief brand officer has been concerned about digital advertising clutter, ad fraud, and brand safety issues on platforms like YouTube. Where he sees a problem, I see an opportunity. The beauty of online ads is that they can be targeted in unique ways not possible in traditional media and the results are highly measurable. So with the right tools and technology, smart advertisers can place their ads where they drive ...

Full article: https://www.searchenginejournal.com/brand-safety-automati...

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luxurydaily.com 19 Mar '18, 7am

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Google AdWords Has New Performance Insights for Click-to-Message Ads by @MattGSouthern

Google AdWords Has New Performance Insights for...

searchenginejournal.com 12 Mar '18, 8pm

Google AdWords is introducing a new set of performance insights specifically for click-to-message ads . Click-to-message a...

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ibm.com 12 Mar '18, 3am

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Google Advertisers Can Soon Retarget Searchers ...

searchenginejournal.com 14 Mar '18, 8pm

Google advertisers will soon be able to reach YouTube viewers who have previously searched for related products and servic...

Google AdWords Bans Ads for Cytocurrency by @MattGSouthern

Google AdWords Bans Ads for Cytocurrency by @Ma...

searchenginejournal.com 14 Mar '18, 6pm

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I liked a @YouTube video

youtube.com 13 Mar '18, 10pm

Thanks for watching QrewTV vlogs! Make sure to Subscribe :) Watch My Last Episode: https://www.youtube.com/watch?v=xG0xe.....

Google Removes 100 Bad Ads Per Second by @MattGSouthern

Google Removes 100 Bad Ads Per Second by @MattG...

searchenginejournal.com 14 Mar '18, 6pm

Google has released its annual ‘bad ads’ statistics, and every year the company gets faster and more efficient at removing...

Interesting stuff...

Interesting stuff...

frmheadtotoe.com 12 Mar '18, 11am

All in all it was a huge, unforgettable experience that I'm so proud that I got to be a part of. Seriously, I never though...