11 Mar '18, 8pm

Using #InfluencerMarketing Throughout the Digital Buyer's Journey @verticalmeasure

Using #InfluencerMarketing Throughout the Digital Buyer's Journey @verticalmeasure

Influence, defined by Oxford Dictionaries is “the capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself .” Influence is a powerful thing—it’s the ability to cause an action, to spur a movement or to shape an opinion. In today’s digital space, influence holds an even more integral role in marketing than ever before. Influence is one of the most powerful tools in a marketer’s toolbox, but it’s also the hardest to attain and the hardest to predict. There is no “secret sauce” to uncovering what the next influential individual, campaign, or group will be. Despite the ever-changing nature of influence, marketers can build trust and resonance with those individuals who have already built influence in their niche. And, they should! One question I’d like to answer is why, if influence is so powerful, do we (marketers) on...

Full article: http://www.verticalmeasures.com/content-marketing-2/using...

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