11 Mar '18, 5am

Facebook Blueprint: Worth or Waste of Time & Money?

If you’re an aspiring Facebook advertiser, you’ve almost certainly spent time stumbling around the ad manager platform trying to understand how to replicate the [effective] ads you see when scrolling through your personal feed. As always, the quickest way to figure things out is to simply start creating your own ads. But you can end up spending hours poking around in Facebook Ad Manager’s campaign options and targeting parameters just building out a simple post, when what you really should have been doing is finishing a blog post you’ve owed your marketing director for 4 months (cough cough, not that this relates to me at all)… What would really help this process is having an experienced practitioner walking alongside you, explaining how to accomplish what you want in an ad. Or, lacking access to someone like that, a resource guide that breaks down everything you’d ever ne...

Full article: https://www.portent.com/blog/social-media/facebook-bluepr...

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Facebook Blueprint Certification: Is It Worth It? via @Portent

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