10 Mar '18, 11pm

How marketing & sales can work closer together

In most companies, the marketing and sales teams run in complete silos. Maybe they only meet in the break room during a birthday celebration — or worse — as a last resort when something is going wrong. This is a huge missed opportunity for both teams! When it comes down to it, there is no major difference between marketing and sales. Marketing and sales teams share the same primary goal: to increase revenue. In fact, the only way to truly close the loop on your marketing strategy and reporting is to include information from the entire customer lifecycle – from discovery, to consideration, to lead, to customer. It’s in marketing’s best interest to help sales out, and vice versa. If the teams were to work together, both would get better at their jobs. A Marketing & Sales Super Team The sales team is on the front lines with buyers. They take leads across that final threshold ...

Full article: https://www.searchenginejournal.com/marketing-sales-work-...

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