10 Mar '18, 1pm

Google working to integrate AMP benefits into future open web standards

Noted in the post from Google’s tech lead for the AMP project, Malte Ubl, is that Google will continue to support, promote and develop the AMP project. The goal of working the AMP features into open web standards aligns with Google’s overall mission for a stronger, better, and especially faster web experience. Standardizing on these features will allow developers to utilize them without having to fully adopt the AMP framework. It will also allow sites to, for example, appear in the Top Stories carousel in Google search.

Full article: https://searchengineland.com/google-working-to-integrate-...

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